Modern Nicotine Pouches
Freedom in a Slim Format
VELO delivers a clean, smoke-free nicotine experience — no tobacco leaf, no smoke, no limits. Designed for those who move fast and demand more.
Product Line
Flavors That Define The Moment
From crisp mint to bold fruit blends, every VELO pouch is engineered for a clean, discreet nicotine release in a slim, all-white format.
Our Journey
How VELO Rewrote The Rules
From a bold idea inside BAT's R&D labs to a global category leader — VELO's rise is a story of relentless innovation in modern nicotine.
2019
VELO Launches in Sweden
BAT introduces VELO (originally as Lyft) in the world's most mature snus & nicotine pouch market. The modern nicotine pouch category is born.
2020
US Market Entry
VELO lands in the United States with FDA-authorized marketing, becoming one of the first modern oral nicotine brands in American convenience stores.
2021
Global Expansion Accelerates
Entry into Kenya, Pakistan, South Africa, and across Europe. VELO becomes BAT's fastest-growing New Category product.
2022
Lyft → VELO Rebrand
Unified global rebrand: all markets adopt the VELO name with a modernized identity. New slim can design and flavor lineup roll out worldwide.
2023
Category Leadership & Innovation
VELO becomes the #2 modern oral nicotine brand globally. Launch of VELO 2.0 with enhanced pouch technology — thinner, softer, faster release.
2024–25
The Next Chapter
30+ markets, millions of daily users. VELO pushes boundaries with new flavor formats, digital-first experiences, and a bold vision for a smoke-free world.